Saturday, 11 February 2012

Publication Plan

Publication Plan

Title: iCOИiC
Positioning Statement: All the music you want.
Frequency of Publication: Monthly
Price: £3.00

Distribution: 
Newsagents, supermarkets, online, POP Boutique & Music Stores
Rationale: The approach of the magazine is very much all about the fans and because of this, this magazine will offer them interviews from the artists and bands they want to see and read about; readers’ opinions; writers opinions; and the truth about the artists they want to read about rather than what the critics are headlining in the news.
Style: 
The style will be a mixed register as interviews will be professional however with humour and opinions. This magazine is all about people who follow the Indie Culture and is for readers aged 16+ using simple syntax and grammar making it easier and not a struggle to read with a simple discourse including short and easy set out paragraphs.
Regular Content:
 Get Involved - Help your band take off!
 ICONIC Community – Your letters & our responses
 Have Your Say! - We Want to know what you think of last months trial magazine.
 The Survivors Guide to... - Festivals, concerts/gigs 
 Music Industry News (MIN)
 UK Indie Top 10 - This Months Indie Top 10
 WinTicket - This Month; win tickets to see Snow Patrol's upcoming concerts
 The Latest... - News on upcoming gigs, concerts and appearances
 It's Competition Time... - your chance to win Gaga Heartbeats by Dr. Dre.
 The UK Top 10
 Radio 1 Live Lounge - Monthly up to date releases
 Regular interviews with chart artists
 New Releases - First Listens & Reviews
Feature Content:
 'ON CALL' with Kings of Leon - KOL exclusive interviews about their upcoming schedule
 Deadmau5 - Rocks it at Rock AM Ring
 Behind the Scenes: Coldplay at Glastonbury!
 Live: Florence + The Machine - Shake it Out
 Harris - All by myself
 Bethan on Tour! - What is Leeds fest? This is LEEDS FEST!
 At least we're getting somehwere
 Snow Patrol – Up To Now... 
 What Did You Expect from The Vaccines?
 She's Back! - Ladyhawke with her new album, 'Anxiety' 
House Style:
 Cover Lines – CENTURY GOTHIC
 Headlines – Malgun Gothic (bold)
 Standfirst – Malgun Gothic 14pt. Byline to be included in standfirst
 Captions – Malgun Gothic 8pt.
 Features first paragraph: drop capital Malgun Gothic, 5 lines deep and first word in capitals
 New first paragraph: first word in bold capitals
 Body Text: Calibri 11pt.
 Colour Scheme: Red, Black and White

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